At the heart of our brand lies the simple yet powerful message to Be. To Be bold, to Be authentic, to Be true to ourselves and our values. That’s why we chose this sign – to remind us to Be present, to Be innovative, and to Be resilient in the face of challenges. We embrace our unique identity and strive to inspire others to do the same. So let us all strive to Be the best versions of ourselves, to Be kind, and to Be unstoppable in achieving our dreams. Let us all Be Bruut.

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