Get and Stay in the Zone 

Being in the zone is an extremely positive mental state, in which an athlete is completely and totally connected to his or her performance, and perceives that all challenges can be overcome during a particular competition or on a particular day

The “zone” is a state of supreme focus helps athletes in all sports perform at their peak potential.

It has been described as being possibly two different states.

  1. Flow – let it happen 
  2. Clutch – make it happen 

“Clutch” and “flow” are two psychological states that are often mentioned in the context of performance and achievement.

Flow State 

The zone of optimal functioning, also known as the “flow state,” is a psychological concept that refers to a state of deep concentration and focus in which a person is completely immersed in an activity. In this state, a person experiences a sense of effortless control and enjoyment in what they are doing. The zone of optimal functioning is often associated with high levels of productivity and creativity, as well as feelings of happiness and well-being. People often enter the flow state when they are engaged in activities that are challenging but not too difficult, and when they feel a sense of control over their environment.The flow state is where you become completely immersed in what you are doing, you perform the task effortlessly — as if you are on autopilot — and it feels like everything harmoniously clicks into place, you are in the zone.  It is a state of heightened productivity and creativity, and it is often associated with feelings of enjoyment and satisfaction.

The flow state is characterized by a number of psychological and physical features, including:

  • Complete focus on the task at hand
  • Loss of self-consciousness
  • A sense of control and mastery over the activity
  • A feeling of being “in the moment”
  • Increased productivity and creativity
  • A sense of enjoyment and satisfaction

The flow state is thought to be important for optimal performance and well-being, and it is often experienced by athletes, artists, and other high-performing individuals.  People often enter the flow state when they are engaged in activities that are challenging but not too difficult, and when they feel a sense of control over their environment.

Clutch State

The clutch state, also  a similar mental state in whicha person is able to perform at their best under high pressure or high stakes situations.  The concept of the “clutch state” is not as well-defined as the concepts of the zone of optimal functioning or the flow state. Characterized by a sense of focus but extreme calm, and it is often associated with peak performance. It is the ability to remain calm and focused when the stakes are high and the consequences of failure are significant. People who are “clutch” are able to rise to the occasion and deliver strong performances when it matters most.

Like the flow state, the clutch state is thought to be important for optimal performance, and it is often experienced by athletes, performers, and other high-stakes professionals. It is believed to be the result of a combination of mental and physical factors, including physical preparedness, mental toughness, and the ability to focus and stay calm under pressure.

The clutch state was described as “making it happen”, where athletes purposefully step up their effort and concentration during important moments in a performance. In the clutch state, individuals often feel a sense of urgency, focus, and determination, and they are able to push themselves to perform at their best, even when the odds are against them. The clutch state is often characterized by a feeling of effort, mental toughness, and a sense of making things happen, even in the face of adversity.
Both the clutch state and flow state can be helpful for performance, they are different in terms of the mental states they create and the relationship to the idea of “making it happen. The clutch state is often associated with consciously pushing oneself to perform at a high level, while the flow state is often associated with a feeling of effortlessness and being fully present in the moment.
While different, they can sometimes overlap. For example, a person who is able to enter a state of flow under pressure may be able to perform at a higher level and be more “clutch” in high-stakes situations.

How we prepare and the type of goals we set plays a direct role in getting into the zone.

You Have To Feel Good

People are more likely to enter a state of flow when they are feeling good, both physically and emotionally. In order to enter a state of flow, a person needs to be fully engaged in the task at hand and able to focus their attention on it without being distracted or tired.

If you’re looking to take your focus to the next level and stay in the zone, be sure to check out our Focus Bar – the perfect all-natural snack to help you stay energized, focused, and productive throughout the day.Incorporating natural supplements, like those found in our Focus Bar, can help improve your ability to enter and maintain the flow and clutch states.

The Focus Bar is specifically designed with ingredients that promote mental clarity and alertness, allowing you to fully engage in the task at hand and achieve a heightened sense of focus. By combining these natural supplements with intentional mental exercises, you can increase your chances of achieving optimal performance and getting in the zone.


Bruut Nutrition Focus Bar 

Stay Focused and In Control 

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Guarana, Cacao, l -Theanine & l-Tyrosine 


The Bruut Focus Bar is the ultimate brain-booster, designed to help you stay focused and on top of your game. Our Superstack combination of Guarana, Theanine and Tyrosine will help you take control of your day, whatever the challenge may be!

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